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Memrise is an online learning service offered by Memrise Limited (“Memrise”). Our services (“Services”) include a wide variety of beginner to advanced language content and courses. This content is available (i) on applications (“Apps”) for various operating systems available to download on mobile, laptop and/or tablet devices, and/or (ii) at our website https://www.memrise.com (“Website”).
This Privacy Policy explains what personal data (as defined below) we collect through the Services, how we use and share that data and your choices concerning our data practices.
This Privacy Policy forms part of our Terms of Use, which are available at https://www.memrise.com/terms/.
By providing us with your personal data when using the Services, you consent to the processing of your personal data as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not access or use the Services.
1. Personal Data That We Collect
When you interact with our Website or Apps, we collect information that, alone or in combination with other information, could be used to identify you (“Personal Data”).
Personal Data You Give Us. When you sign up for or use the Services, you voluntarily give us certain Personal Data, including your name, email address, username, and profile picture. If you register for an account through your social media account (including Facebook and Google Sign-in), you may see which of your friends are using the Services. The information we get from these accounts depends on your settings and the privacy policies of the social media platforms, so please check those policies to understand the privacy practices of those platforms.
If you buy a Memrise subscription, you may be asked to provide payment information (including payment card number, security code associated with the card, expiry date), to one or more of our payment service providers (please see “Sharing and Disclosure” section below).
When you use the Services, you may generate learning data such as test answers, learning scores, and progress within a course, which we will collect and store for use in connection with the Services.
Please note that to answer certain tests - namely, those which form part of pronunciation mode and the Communicate feature - you will need to submit voice data, which we will also collect and store for use in connection with the Services. If you would not like us to receive this data please do not use these features.
We also collect information you choose to provide to us when you complete any “free text” boxes in our forms (for example, support request or survey submission). In addition, we may collect Personal Data disclosed by you on our forums, blogs and our other areas of the Services to which you can post information and materials.
We may also collect non-Personal Data, such as your time zone or language.
Automatically Collected Data: When you use the Services, the following information is created and automatically logged in our systems:
Log data: Information (“log data”) that your browser automatically sends whenever you visit the Website, or that the Apps automatically send when you use them. Log data includes your Internet Protocol (“IP”) address (so we understand which country you are connecting from when you visit the Website), browser type and settings, the date and time of your request, and how you interacted with the Services.
Cookies: Information from cookies and other technologies stored on your device. Please see the “Cookies” section below to learn more about how we use cookies and other technologies.
Device information: Includes type of device you are using, operating system, settings, unique device identifiers, network information and other device-specific information. Information collected may depend on the type of device you use and its settings.
Usage Information: We collect information about how you use our Services, such as the types of content that you view or engage with, the features you use, the actions you take, the other users you interact with and the time, frequency and duration of your activities.
2. How We Use Data
We use the data we collect, described above:
To authenticate users, provide the Services, process transactions and respond to your requests. For users located within the EU, this use is necessary to perform the contract with you.
As necessary for certain legitimate business interests, which include the following:
To customise the learning experience and degree of difficulty to our users’ level and needs.
To better understand how visitors interact with our Website and/or Apps and ensure that our Website and/or Apps are presented in the most effective manner for you, and as part of our efforts to keep our Website, network and information systems secure.
To conduct analytics to:
inform our marketing strategy;
enable us to enhance and personalise our communications and the experience we offer to our users; and
to improve the quality of the current service.
To conduct or assist research and prepare scholarly papers. We may share the information we collect in anonymised and de-identified form with researchers who help us to improve the Service’s learning tools. We may also use such information to publish papers on language learning.
Marketing. We will send you updates and information about our new products and services, upcoming events or other promotions or news by email or push notification. Where required by law, we will only send you marketing information if you consent to us doing so at the time you provide us with your Personal Data. You may opt out of receiving such emails by following the instructions contained in each promotional email we send you or by updating your user settings. We will continue to contact you via email regarding the provision of our Services and to respond to your requests.
If you ask us to delete your data or to be removed from our marketing lists and we are required to fulfil your request, we will keep basic data to identify you and prevent further unwanted processing.
We may anonymise, de-identify and/or aggregate the information that we collect and use such anonymised, de-identified and/or aggregated data for commercial, statistical and market research purposes, including sharing it with affiliates and business partners.
For information on your rights under the applicable European Union (“EU”) law, please see the “Rights under EU Law” section below.
3. Sharing and Disclosure
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